Winners of Toy Industry Awards 2015 revealed

Robert Hutchins

By Robert Hutchins

January 25th 2016 at 8:15AM
UPDATED January 25th 2016 at 8:22AM
Winners of Toy Industry Awards 2015 revealed

BTHA Chairman, Phil Ratcliffe, announced the winners of the Toy Retailer of the Year Awards, and TRA Chairman, Alan Simpson, unveiled the Toy and Supplier of the Year Awards.

Pie Face, LEGO and Smyths Toys triumphed at last night's annual Toy Industry Awards winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year, respectively.

Organised by the British Toy & Hobby Association with the Toy Retailers Association (TRA) – the awards were presented at the gala event held in Olympia’s Apex Room following the first day of the 63rd annual Toy Fair, which is currently taking place at Olympia in West London.  

BTHA Chairman, Phil Ratcliffe, announced the winners of the Toy Retailer of the Year Awards, and TRA Chairman, Alan Simpson, unveiled the Toy and Supplier of the Year Awards.

The full line up of winners follows:

TOY RETAILER OF THE YEAR WINNERS:

Independent Toy Retailer of the Year                                    Aladdin’s Cave
Specialist Multiple Toy Retailer of the Year (up to 5 stores)      Toytown (Seaford)
Specialist Multiple Toy Retailer of the Year (up to 30 stores)    Toy Barnhaus
Specialist Multiple Toy Retailer of the Year (over 30 stores)     Smyths Toys
General Multiple Toy Retailer of the Year                              Argos
Department Store Toy Retailer of the Year                            W J Daniel & Co
Online Toy Retailer of the Year                                            Shop Direct

Overall Toy Retailer of the Year                                     Smyths Toys

TOY AND SUPPLIER OF THE YEAR AWARDS:

Collectable Range of the Year          Shopkins, Flair                    
Construction Range of the Year        Star Wars, Lego                  
Action Toy of the Year                    Nerf Modulus, Hasbro                       
Doll of the Year                             Disney Frozen Sing-Along-Elsa, Jakks Pacific
Interactive Toy of the Year              Little Live Pets Bird Cage, Character          
Creative Toy of the Year                 Wacky-tivities Kinetic Sand, Spin Master
Pre-School Toy of the Year              Paw Patrol Paw Patroller, Spin Master         
Innovative Toy of the Year               IDo3D Deluxe 3D Design Studio, Flair
Feature Plush Toy of the Year           Puppy Surprise, Trends UK    
Toy Licence of the Year                   Frozen, Disney                    
Special Recognition Award               EPOCH making toys                         
Personality of The Year                   Paul Dean, Mattel

Supplier of the Year                       LEGO

Toy of the Year                           Pie Face, Hasbro                                                                                    
Outstanding personal performance and achievement was celebrated by both sides of the industry. The Toy Retailers Association presented their Special Recognition Award to EPOCH making toys.

The British Toy & Hobby Association presented Golden Teddy awards to Tom Beach of the toy industry’s technical and safety world, and Mike Frost of Generation Media. The Toy Retailers Association also paid tribute to the personal achievement of Paul Dean, retiring from Mattel, for his continuous commitment to supporting the independent sector throughout his career.

Phil Ratcliffe, Chairman of the BTHA: “On behalf of the BTHA, I would like to congratulate all the winners of this year’s Toy Retailer Awards. It was pleasing to see an increase in entries this year, especially from the independent sector and UK department stores.

"The judges deliberated long and hard to find this year’s winners because of the very high standard of entries received. Congratulations must also go to our worthy runners-up who, it should still be remembered, were the best in their categories, and our sincere thanks to everyone for their participation.”

Alan Simpson, Chairman of the TRA, added: “This has been a good year for our industry with buoyant sales and some recovery of margin. Those companies who were selected by our panel as worthy winners this year have each made unique contributions to that success with new standards of excellence in licence marketing, toy design, innovation and service to the core channel of retailers, who reflect those same standards on-line and in the high street”