Wilton Bradley shortlisted for three Made for Mums awards

Jack Ridsdale

By Jack Ridsdale

August 16th 2017 at 4:20PM
UPDATED August 17th 2017 at 9:08AM
Wilton Bradley shortlisted for three Made for Mums awards

The firm are up for awards for their Monster Smash Ups line, Mi-Mic and Great British Sewing Bee Studio.

Wilton Bradley is celebrating nominations for three categories in 2017's Made For Mums Awards for products launched at this year's toy fair.

Monster Smash Ups, remote control cars have crashed into the Best Toy Vehicle category whilst Mi-Mic the wireless Bluetooth microphone has taken centre stage in the shortlist for Best Role Play. The Great British Sewing Bee Studio which is a fully working electric sewing machine with all accessories has also scooped a shortlist spot for Best Art and Craft Toy.

"Wilton Bradley have done well to get shortlisted in three categories, it was very hard to shortlist this year. The standard of entries was incredibly high," commented Helen Brown, deputy editor for MadeForMums.com.

"We had a great reaction to these products when we launched them to the trade in January so it is great to get another fantastic endorsement from such a well-respected consumer resource in the run up to Christmas," added Simon Hampton, Wilton Bradley’s head of sales and marketing.

The winners for the awards are set to be announced in early October.