Renews VTech Baby deal and signs a new agreement for electronic learning products.
VTech has agreed a two year extension to its current Hello Kitty licence.
VTech Baby will continue its line of Hello Kitty products and the Sanrio character will now star on VTech's pre-school electronic learning platforms as part of the new deal.
Matthew Shaw, VTech product manager said: "VTech is so pleased to have renewed the deal and excited about the development into pre-school electronic learning Hello Kitty with VTech.
"The product I am most looking forward to seeing is the new Hello Kitty software for InnoTab, there will be some really cute creativity activities and games and also an e-book to keep children entertained on VTech's newest multi media tablet."
Stefano Mastropietro, Sanrio EMEA vice president, said: "We are glad to extend the collaboration with VTech and to broaden the offer of products that are always innovative and produced on very high quality standards. Sanrio and VTech is becoming a well established partnership with a long term vision."