‘With not one, but ten stand out items in our portfolio heading into the key Christmas buying period, we are excited that ranges from across the company seem to be performing well,’ says Vivid’s Mary Wood.
Vivid has revealed its top ten Ones to Watch for this year’s Christmas season, with the firm’s Nocto Bat coming in first position.
Having launched this month with a pre-launch PR media tour and targeted TV burst, the firm believes the bat with ‘batitude’ will be a high-flyer this Christmas.
Supersize TB3 is the hero item from the company’s Thunderbirds range, and has come in at second place for this year’s top ten must-haves.
Elsewhere, the company’s Flip a Zoo two-in-one plush line looks set to be on many kids’ Christmas lists this December, thanks to a comprehensive storyteller themed PR campaign targeting online and national media.
“2016 is turning out to be an exciting year for the company,” said Mary Wood, marketing director at Vivid.
“With not one, but ten stand out items in our portfolio heading into the key Christmas buying period, we are excited that ranges from across the company seem to be performing well at this early stage which is testimony to both our in-house developed ranges gaining traction in the market and distributor lines proving popular from the get go.”
Here is Vivid’s top ten Ones to Watch list in full:
- Supersize TB3
- Flip A Zoo
- Drumond Park Crazy Claw
- Charm U range
- Chuckle Ball
- Crayola Doodle Delirum
- Fungus Amungus Yuck Truck
- AniMagic Rubie & Lottie
- Real Baking Chocolate Pen