Vivid named master toy licensee for Nella

Jack Ridsdale

By Jack Ridsdale

March 21st 2017 at 11:31AM
UPDATED March 21st 2017 at 12:53PM
Vivid named master toy licensee for Nella

Nick named the firm to support the animated series with international product releases.

Nickelodeon has named Vivid its international master toy licensee for Nella, in all regions excluding the US.

Under the agreement, Vivid will produce toys, including dolls, figures, play sets, plush and role play items for release in international markets in Spring 2018.

The animated series debuted on Nickelodeon in February and is slated to hit screens in other regions in April. Nella has won a dedicated fanbase due to its fresh spin on the cartoon Princess formula, with a proactive hero of dual heritage.

“Nickelodeon’s preschool properties have fueled the brand’s consumer products success abroad, and we look forward to even more growth in the space as we embark on this partnership with Vivid Group for Nella the Princess Knight,” commented Ron Johnson, executive vice president, Nickelodeon and Viacom consumer products (VIMN).

“Nella represents Nickelodeon’s unique twist on the traditional princess story, and we’re confident that Vivid is the right partner to bring this special property to toy aisles around the world.”

Eric Rossi, CEO at Vivid Toy Group, added: “We are delighted to be partnering with Nickelodeon on such a unique and engaging preschool property. Nella is an inspiring and empowering role model to young girls, and we look forward to bringing her Princess and Knight adventures to life through an innovative and comprehensive toy range internationally.”