Firm to showcase Lumi light-up jewellery line at Lollibop event hosted by the iconic club.
Sunday February 12th will see the inaugural LolliBop Mini Disco heading to Ministry of Sound with a unique Lumi Workshop and sampling programme, designed to showcase the new Vivid light-up make and create jewellery and accessory range.
LolliBop is back for 2012 with the special one-off event in London targeting children aged three to ten. The programme of activities designed by the LolliBop team will include a dedicated Baby Box area for Lumi creative workshops, with samples being given out at the event.
“This is the perfect event and brand partnership for Lumi," said Emma Weber, licensing and marketing director, Vivid.
"LolliBop have a track record of hosting sold out events for kids and parents, and the Half Term Mini Disco offers us the ideal opportunity to target potential Lumi girls with engaging ‘have a go’ creative sessions in one of the UK’s most famous dance venues."
Lumi products being demonstrated at the event include the Glo Necklace, Glo Bracelet and Glo Bag Charms.
The event will kick off a programme of targeted sampling and print PR activity to support the brand. The LolliBop Mini Disco will be attended by around 900 guests and will also feature Scooby-Doo, hula hooping workshops, storytelling and a DJ set by popular TV presenters Dick and Dom.