The campaigns, from creative agency Superhero, showcases Scribble Scramble and Doodle Delirium.
Vivid Imaginations has debuted two new TV adverts to support Crayola's entry into the family games category.
The first showcases Scribble Scramble, a disappearing drawing game, while the second highlights Doodle Delirium, a doodling, modelling and guessing game.
Both campaigns were commissioned from London creative agency Superhero, media planning and buying was through Generation Media and both ads will air from today across major kid’s channels in the UK and Ireland.
“We’re incredibly excited to bring Crayola’s distinct take on creativity and family fun to the games category where we believe it has huge potential," said Zaja Calder-Grant, Crayola Games brand manager at Vivid.
Check out the new ads below: