VIDEO: See the world's first holographic smartphone toy

Dominic Sacco

By Dominic Sacco

January 25th 2013 at 11:12AM
VIDEO: See the world's first holographic smartphone toy

Inventor Andre Armenante demonstrates to us at Toy Fair in this exclusive video.

Remember the hologram of Princess Leia in Star Wars?

Now you can turn yourself into a holograph with this new smartphone play-set: HolograFX.

Inventor Andre Armenante demonstrated it to ToyNews in this world-first video - see below - and we were left very impressed indeed.

HolograFX was revealed at the 2013 London Toy Fair, where The Gadget Show Live named it the No.1 tech toy of the show. John Adams is bringing HolograFX to the UK, while Goliath is launching it in the US this summer.

"The reaction to HolograFX has been unbelievable and we are delighted that it was recognised as one of the most innovative products launched this week at Toy Fair," said Simon Pilkington, Managing Director of John Adams Leisure. 

"Being awarded the coveted title of 'Top Tech Toy' by The Gadget Show Live team is fantastic and the product will be featured on the show later this year.  

"This is just the start of a brand new entertainment category for the company, which we will grow and grow over the years. 

"HolograFX will be fully supported with major TV, online, in store theatre and a strong PR push as we work closely with our retail partners to make this a massive success."

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