TheBridge Direct and Tech 4 Kids unveiled its intent to combine the companies in order to build a dynamic enterprise of substantial scale over the coming years at this year’s New York Toy Fair.
The Bridge Direct and Tech 4 Kids have detailed the recent acquisition of the assets of Uncle Milton, a leading manufacturer of science and nature kits.
The partnership unveiled its intent to combine the companies in order to build a dynamic enterprise of substantial scale over the coming years at this year’s New York Toy Fair.
This acquisition marks the first of many as part of an accelerated roll-up strategy the company is executing.
“This acquisition is in line with our strategy to offer smaller industry players an opportunity to de-risk, scale up and grow, as part of our larger platform which will positin us among the top tier of toy manufacturers in North America,” said Jay foreman, CEO of The Bridge Direct.
The Company will take over the Uncle Milton name, brands and product related intellectual property.
“Uncle Milton’s portfolio of STEM and licensed products is an excellent addition to the breadth of product lines we currently offer, positioning us to deliver even more value to retailers,” added Brad Pedersen, president and CEO of Tech 4 Kids.
The Company has now been able to retain a significant number of key staff members and senior leaders, while continuing to operate Uncle Milton from its LA office.
The line-up of products will include popular brands such as The Original Ant Farm, Star Wars Science, In My Room and Ever Wonder.