US: Skylanders hits $500m in sales

Dominic Sacco

By Dominic Sacco

January 14th 2013 at 11:00AM
US: Skylanders hits $500m in sales

Brand also becomes the UK's biggest kids' video game franchise of 2012.

Skylanders has generated more than $500 million in US retail sales in just over a year.

This includes sales of accessory packs and figures. 

GfK data also puts Skylanders at number three in the highest selling video games franchises in the UK, behind Call of Duty (number one) and FIFA (number two). 

This makes Skylanders the biggest kids' video game franchise of 2012 in the UK.

Activision also says that both Skylanders Giants and Skylanders Spyro’s Adventure figures have outsold the top action figure lines in the toy category in the US, outselling lines such as Beyblades, WWE and Star Wars.

Activision previously billed Skylanders as a 1$ billion franchise.

Read the full Skylanders $500 million story on Licensing.biz.

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