Accolade attributed to the fact the Trash Pack product sold over ten million units in the US.

The Trash Pack's international recognition continued as it was named Toy of the Year by the Australian Toy and Hobby Magazine.

This followed the UK success in January when the BTHA named it one of the top new toys of the year and the Trash Pack was officially declared one of the ‘Best New Collectables’ of 2012.

Anne-Marie Noon, brand manager for Flair, commented: “We are delighted with the success of the Trash Pack just in the UK, so it’s great to hear that the brand is equally successful further afield. We’re looking forward to the brand gaining further recognition with the launch of new products later this year.”

The Trash Pack’s success is set to continue with new product releases scheduled for 2012 and a schools campaign this month, Flair says it is counting down the days until UK sales hit one million.