US: Hasbro's Joy For All brand teams with Meals on Wheels

Jade Burke

By Jade Burke

July 27th 2016 at 11:30AM
UPDATED July 27th 2016 at 11:37AM
US: Hasbro's Joy For All brand teams with Meals on Wheels

The company will donate $100,000 and its Joy For All Companion Pets to Meals on Wheels, to help fight senior isolation.

Hasbro is partnering with Meals on Wheels America to bring its Joy For All Companion Pets to seniors across the nation.

The toy firm has revealed it will donate $100,000 and Joy For All Companion Pets to local Meals on Wheels programs to help fight senior isolation.

“We’re incredibly grateful and proud to be working with Hasbro to address senior isolation in this special way,” said Ellie Hollander, president and CEO of Meals on Wheels America.

“Just as Meals on Wheels volunteers deliver a daily dose of human connection, providing its Joy For All Companion Pets is a high-touch way to help provide comfort and company to our nation’s most vulnerable seniors.”

Five Meals on Wheels programs across the US will host events to introduce seniors to Hasbro’s Companions Pets, with Meals on Wheels of Rhode Island kicking off the campaign.

Ted Fischer, vice president of the new business group at Hasbro, added: “We’re thrilled to be supporting Meals on Wheels America in their efforts to reduce senior isolation, loneliness and hunger, while also improving their quality of life.

“Hasbro’s Joy For All brand shares very similar values with Meals on Wheels – we’re committed to help bring joy, comfort and companionship to elder loved ones with the products we develop.”