The firm has appointed Tomy as the exclusive distributor for all Upper Deck products in the UK and Eire.
As of February 1st 2010, all Upper Deck products currently available to UK consumers will be available via Tomy Europe’s distribution network.
Both Tomy and UDI have built their reputations upon high quality, innovative toys and games and the synergistic values of the two organisations will allow this new arrangement to benefit retailers and consumers alike.
UDI brands currently available in the UK include Dinosaur King Trading Card Game, Huntik toys and trading cards, Disney Scrolly, World of Warcraft trading cards and miniatures, Spongi, Crazy Soundz and Yu-Gi-Oh! 5D’s toys.
Tomy will build on the foundations laid by Upper Deck International’s UK branch, which will close on January 31st 2010.
A smooth transition from the current operating procedure is assured, with UDI having taken appropriate steps to inform all affected parties, guaranteeing consistency of the high-quality service their customers have come to expect.
In 2010, Tomy will be taking the opportunity to showcase the full range of UDI products at the London Toy Fair and the International Toy Fair, Nuremburg. For more information on these events, visit: www.toyfair.co.uk and www.toyfair.de.
Robert Mann, chief executive of Tomy Europe says: “We welcome the opportunity to represent Upper Deck in the UK/Eire.
"We believe Tomy can maximise the toy product potential and actively grow the distribution of the Trading Card Game business through a commitment to ‘live’ events and a UK-based warehousing and distribution system. The Upper Deck product portfolio will complement Tomy’s expansion into the competitive boys sector.”
Hedley Barnes, VP of sales at Upper Deck International said: “Here at Upper Deck when looking to continue to develop our business in the important UK/Eire market, Tomy were of course the natural choice as our partner in the region.
“Our two companies share a complementary suite of products and this new and exciting arrangement will serve to build on the hard work that we have undertaken to establish our brands in this territory.
"Adding our first rate selection of innovative toys and games to Tomy’s portfolio will ensure that our retailer network can continue to bring our highly successful brands to their consumers, our loyal fan base.”