Company kicks off the new range with two pre-school board games.
The two games, Doodle Match and Colour Mix-a-Roo, are designed to help colour recognition and enhance memory skills, with no mess and no batteries required.
University Games will also launch its exclusive Play ‘N Learn System this year.
There are eleven titles in the range, including Alphabet Game, Adventures in Fairyland and Jungle Adventure. All the games involve counting, maths, observation and social skills.
Launching into the activity category, Gruffalo Magnetic Adventures will sit perfectly alongside the other games – The Gruffalo Felt Play Board and The Gruffalo Word Rhyming Game.
The Very Hungry Caterpillar Match and Munch game allows pre-schoolers to develop their matching and counting skills as they collect and match food from the Eric Carle story.