Ex-Hasbro exec, Sharon Fosbery, joins the company.
University Games’ general manager, Adrian Whyles, commented: "Sharon comes to us with a wealth of experience, which will help University Games continue its growth plans over the coming years.
"With Sharon’s expertise, University Games will be making significant advances not only in product ranges, but in the way we bring those ranges to market. We are thrilled she has joined our company.”
Fosbery added: 'This is an exciting role for me. University Games is an expanding business and I am excited to be involved in the development.
"I am really looking forward to my new role and helping drive the plans for 2012 and beyond."