Underground Toys links with Churchill

Katie Roberts

By Katie Roberts

February 11th 2009 at 11:35AM
Underground Toys links with Churchill

Firm set to launch a range of plush based on iconic nodding dog.

Churchill Insurance has appointed Underground Toys to create talking plush based on its famous nodding dog, Churchill.

The toy will speak the famous 'oh yes' catchphrase when its collar is squeezed and will be distributed by Gear 4 Games from June.

Churchill head of brand Chris Watney commented: "Churchill Insurance is one of Britain's most well known brands, with its famous talking dog character at its helm. We're always being asked for Churchill merchandise and this new soft toy means that people can say 'oh yes' to their very own Churchill at home."

To read the full article on our sister site, Licensing.biz, click here.