Transformers, Nerf and My Little Pony drive growth for Hasbro in 2014

Robert Hutchins

By Robert Hutchins

February 10th 2015 at 11:44AM
UPDATED February 10th 2015 at 12:13PM
Transformers, Nerf and My Little Pony drive  growth for Hasbro in 2014

The firm's full year results totaled $4.28 billion compared to the $4.08 of 2013.

Transformers, Nerf and My Little Pony helped drive Hasbro’s net revenues up five per cent last year, in full year results that totaled $4.28 billion.

Net earnings for the full year reached $415.9 million, compared to $286.2 million in 2013.

The firm’s full-year 2014 Boys category revenues soared by 20 per cent to a total of $1.48 billion, with growth largely attributed to sales of Transformers, Nerf and Marvel properties.

Meanwhile, despite growth in franchise brands Magic: The Gathering, Monopoly, Simon and The Game of Life, revenues declined in the gaming category by four per cent to $1.26 billion.

However, the 2014 girls category saw revenues grow two per cent to $1.02 billion, with thanks to the popularity of Hasbro’s My Little Pony, My Little Pony Equestria Girls, Nerf Rebelle and the introduction of Play-Doh Dohvinci.

“2014 was a good year for Hasbro,” said Brian goldner, Hasbro’s president and chief executive officer.

“We grew revenues, profitability and returned significant capital to our shareholders. These results highlight the power of building innovative brand experiences based firmly in global consumer insights and supported by compelling stories.

Investments in our brand blueprint are unlocking value in our brand portfolio and we begin 2015 well positioned to capitalize on our efforts in Creating the World’s Best Play Experiences.”

Hasbro managed to grow revenues and earnings despite a negative $93.4 million impact from foreign exchange.

“Despite this, our focus on profitable growth delivered our highest operating profit margin in recent years, while generating $454 million in operating cash flow,” added Deborah Thomas, Hasbro’s chief financial officer.

“In 2015, we have tremendous brand initiatives and entertainment upon which to capitalize.”