We ask if an appearance on a top show be the most valuable form of toy PR.
Seeing toys on the TV is not a new development. Spirograph demos went down a storm in the ‘60s, and Blue Peter took toy/TV relations to another level with the sticky-back plastic and yoghurt pot-tastic build-your-own Tracey Island in the ‘90s.
But in these high-technological times, with the web and social media connecting people on an unprecedented level, if the right toy is on the right show at the right time, things can go viral.
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