ToyNews Online storms past 45,000 unique visitors

Samantha Loveday

By Samantha Loveday

February 8th 2012 at 2:00PM
ToyNews Online storms past 45,000 unique visitors

Site hits new high in January, boosted by significant Toy Fair coverage; Page views at 148,890.

ToyNews has recorded a new high in unique visitors and page views to its market leading website in January.

According to official Google Analytics data, hit 45,122 unique visitors during the month, with individual page views standing at 148,890. Year on year, unique visitors to the site have grown by a staggering 77 per cent, with individual pages views up by 64 per cent.

Significant news coverage from Toy Fair at Olympia was a key driver during the month - ToyNews posted almost 40 stories as part of our daily news coverage during the three days of the show, as well as strong pre and post event coverage.

“We are delighted with the record figures for January,” said ToyNews' managing editor, Lisa Carter. “The team worked incredibly hard at Toy Fair to deliver all of the breaking news from the showfloor to make sure the trade was kept fully informed at all times, and continued this after the event with picture galleries and comment from the business.

“With the monthly print and digital edition, iPad and iPhone apps, plus almost 2,000 followers on Twitter, ToyNews continues to forge ahead of the pack in terms of delivering quality editorial, data and insightful opinion that the market wants to read, remaining the industry's leading source of toy information, and an essential business tool for everyone in the sector."

For a full breakdown of our latest online statistics and to find out how ToyNews can support your business year-round across its print, online, email, app and social channels, contact or call 01992 535647.