Charity has pledged a £100,000 support package to Medic Malawi charity.
The money will be used to build a new orphanage for 48 children in Malawi, one of the poorest countries in the world where Malaria and HIV leave many children without parents.
Work will start shortly on construction and will be primarily funded by the Toy Trust's Three Peaks Challenge event in July, which will see over 100 toy executives raise over £90,000 in sponsorship by climbing Mount Snowdon, Scafell Pike and Ben Nevis within 24 hours.
Please contact Matt Jones - firstname.lastname@example.org - at the BTHA if you would like to support the event financially or alternatively contact any of the participants or Medic Malawi directly: www.medicmalawi.org.
Nick Austin, Toy Trust chair and event co-ordinator, commented: "We are all very excited and inspired by our partnership with Medic Malawi and the knowledge that we will make a dramatic and positive change to the lives andprospects of 48 orphaned children.
"It is also very uplifting to have over 100 executives from all areas of the toy business giving their time and money so generously and reflects positively on our industry's generous human spirit."
The £100,000 donation will not only build and equip the orphanage but will also underwrite all running costs for the first two years of operation. It is hoped that the new orphanage will be fully operational by September latest.