Toy sales could reach £3.3bn this year, says NPD as Dream Toys 2016 is revealed

Robert Hutchins

By Robert Hutchins

November 9th 2016 at 7:32AM
UPDATED November 9th 2016 at 8:42AM
Toy sales could reach £3.3bn this year, says NPD as Dream Toys 2016 is revealed

The full listing of toys to crack the Dream Toys has finally been revealed at the annual event heralded by many across the UK industry as the start of the Christmas countdown.

Shopkins, Speak Out, Hatchimals and Paw Patrol have each found themselves a spot in this year’s Dream Toys’ dream dozen.

The full listing of toys to crack the Dream Toys has finally been revealed at the annual event heralded by many across the UK industry as the start of the Christmas countdown.

This year sees big name franchises such as Star Wars, Thomas & Friends and Paw Patrol sit alongside family games such as Hasbro’s Speak Out and John Adams’ Silly Sausage in the listing collated by the UK’s Toy Retailers Association.

Decided by a panel of leading toy retailers in the UK, the Dream Toys listing is championed as the most accurate and authoritative predictive list available, providing consumers insight into the top toy picks for Christmas.

Among them, Nerf N-Strike Elite Hyperfire and Hot Wheels Ultimate Garage bring familiar names to the listing, while party games prove popular as Worlds Apart’s Selfie Mic joins a roster of hit toy lines this year.

LEGO finds its usual spot in the listing with this year’s big ticket number for the festive period in its LEGO Friends Amusement Park Roller Coaster.

“The 2016 Top 12 list is incredibly diverse, with familiar names appearing alongside some clever innovations that will ensure these toys will be on Christmas wish lists up and down the country,” said Gary Grant, chair of the Dream Toys committee.

“It’s also great to see, in these uncertain times, this is a very affordable Dream Toys list.”

The NPD is now forecasting a record year for the toy industry in which annual sales of toys is expected to 400 million for the first time, potentially helping the industry to a record breaking high in 2016 of over £3.3bn.

The full Dream Toys top 12 toys for Christmas are:

Shopkins Chef Club Hot Spot Kitchen – Flair Leisure Products £24.99

Snuggles My Dream Puppy – Character Options £49.99

Nerf N-Strike Elite Hyperfire – Hasbro £49.99

Speak Out – Hasbro £19.99

Silly Sausage – John Adams £19.99

Friends Amusement Park Roller Coaster – LEGO £89.99

Star Wars Rebel U-Wing Fighter – LEGO £69.99

Hot Wheels Ultimate Garage – Mattel £89.99

Thomas & Friends Trackmaster Sky High Bridge Jump - Mattel £99.99

Hatchimals – Spin Master Toys £59.99

Paw Patrol Air Patroller – Spin Master Toys £39.99

SelfieMic – Worlds Apart £19.99

The full Dream Toys list can be viewed by downloading the Dream Toys app by searching Dream Toys 2016 in the App or Google Play Store.