Toy safety drives focus at Spielwarenmesse Dialogue in India

Jade Burke

By Jade Burke

August 3rd 2017 at 3:32PM
UPDATED August 3rd 2017 at 3:36PM
Toy safety drives focus at Spielwarenmesse Dialogue in India

'The design behind every one of our toys is deeply rooted in research,' says Mattel's Ishmeet Singh.

Toy safety was at the heart of the Spielwarenmesse Dialogue in India this year.

The Dialogue, which takes members of Spielwarenmesse eG to 20 countries every year, staged a Panel Discussion in New Delhi at the end of July, marking the approach to the fifth edition of Kids India, scheduled to take place from September 20th to 22nd 2017.

The event was moderated by Vivek Jhangiani, executive director of Pleasantime and president of The All India Toy Manufacturers’ Association (TAITMA).

Each of the panellists demonstrated how manufacturers and retailers are taking steps to ensure that products are safe to use.

“The design behind every one of our toys is deeply rooted in research,” said Ishmeet Singh, country manager India at Mattel Inc.

“Our internal product safety procedures are designed to meet or exceed regulations and laws enforced by the U.S. Consumer Product Safety Commission (CPSC) and their regulatory counterparts around the world.”

During the event, Anil Jauhri, CEO of the National Accreditation Board for Certification Bodies (NABCB), told the audience: “It is government’s duty to bring in mandatory standards on grounds of health, safety and the environment etc.

“The impediments in notifying regulations for toys have been removed in the new Indian BIS Act 2016 and we should expect a regulation on toys shortly.”