Don't Rock The Boat is the games company's third consecutive Best New Toy Award accolade.
University Games recorded a hat-trick when its forthcoming action game Don’t Rock The Boat picked up a Best New Toy Award.
The win in the games category follows wins for 5 Second Rule in 2011 and Poppin Hoppies in 2012.
Adrian Whyles, General Manager at University Games UK, comments: “We are thrilled that Don’t Rock The Boat has been recognised as Best Toy 2013 at this year’s London Toy Fair in the Games and Puzzles category – our third win in three consecutive years.
“These accolades are testament to our commitment to introducing games which are lots of fun and carry educational value. It’s clearly a winning combination and we look forward to meeting with key retail partners who share our enthusiasm for this concept at London Toy Fair.”
Don’t Rock The Boat will launch at retail in June 2013. See it on the University Games stand, F10.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.