Toy Fair 2017's Greenhouse Area already sold out

Jade Burke

By Jade Burke

July 22nd 2016 at 11:41AM
UPDATED July 22nd 2016 at 11:48AM
Toy Fair 2017's Greenhouse Area already sold out

‘We are delighted that the Greenhouse is sold out once again so early in the sales process,’ says Toy Fair’s Majen Immink.

Next year’s London Toy Fair has already sold out its Greenhouse Area, with a growing waiting list.

Located in the centre of the Grand Hall, the Greenhouse Area is dedicated to new and smaller companies to help support and encourage them to break into the toy industry.

In 2017, this zone is set to welcome 40 companies, including more than half of last year’s exhibitors, including the likes of Green Elephant Trading, Gift Time, 1 Two Kids, Cambridge Brainbox, A Girl for All Time, Scootaheadz and Clockwork Soldier.

New Greenhouse exhibitors for 2017 include BKD-London, American Jewel, Funkit World, Rainbow Dreams and Articulate Scotland.

Majen Immink, head of Toy Fair operations and sales, said: “We are delighted that the Greenhouse is sold out once again so early in the sales process.

“We get excited each year to see which innovative new products will be on show in the area. It is also fantastic to see previous Greenhouse exhibitors make the move to other areas of the hall floor after a great initial platform that the Greenhouse has provided for them in previous years.”

After a successful 2016 in the Greehouse, Eduk8 Worldwide, Kidicraft and Morning Group are all exhibiting in in the main floor this year.

Toy Fair 2017 is set to take place at London’s Olympia from January 24th to 26th 2017.