‘We are thrilled to be extending our relationship with Bladez on this fantastic new range of Quad Racerz,’ says Mattel’s Helen Genia.
Bladez Toyz is joining forces with Mattel and its Hot Wheels brand, which will see the launch of Hot Wheels R/C Bladez Quad Racerz later this year.
Fans will be able to fly and race the 2.4GHz radio control quadcopters while also connecting a racing chassis to drive, drift and race.
Both the Starter Set with quadcopter, drive chassis and handset will be available from September for £39.99.
“We’ve been working on this concept for a long time and can’t wait to see it come to market,“ said Iain Morgan, CEO of Bladez Toyz.
“Our aim with Quad Racerz is to provide a safe ‘follow-on’ product to keep the Hot Wheels brand relevant while offering real innovation in the ever-growing flying toy category. We will also be making our quadcopter chassis compatible with the Hot Wheels race tracks to offer a new level of racing excitement.
“Naturally we will TV advertise this new range and we look forward to engaging Hot Wheels fans with some really fun marketing activity and even more product development for the 50th anniversary in 2018.”
Hot Wheels R/C Bladez Quad Racerz can be seen on the Bladez Toyz stand at London Toy Fair Gallery 123.
Helen Genia, consumer products category manager at Mattel UK, added: “We are thrilled to be extending our relationship with Bladez on this fantastic new range of Quad Racerz.
“The collaboration brings a whole new dimension to the world of Hot Wheels, embracing the speed, stunts and action of the brand. We are excited for boys to have another innovative way to play with Hot Wheels.”