TOY FAIR 2016: Teletubbies and Thunderbirds named among Best New Toy Awards winners

Robert Hutchins

By Robert Hutchins

January 26th 2016 at 2:45AM
UPDATED January 28th 2016 at 9:01AM
TOY FAIR 2016: Teletubbies and Thunderbirds named among Best New Toy Awards winners

The thirteen categories, which produced 35 winning toys, from 25 different companies were revealed by the British Toy & Hobby Association, at the London Toy Fair.

Teletubbies, Thunderbirds and the 4M Green Science JunkYard Drummer have been named among the winners of Toy Fair's Best New Toy Awards.

The winners range from familiar household names such as the return of the Teletubbies with the eight-inch talking plush toys from Character and the Thunderbird playset from Vivid to new toys such as the Lilypad Gardens from Interplay UK and the 4M Green Science Junk Yard Drummer from Great Gizmos.

The thirteen categories, which produced 35 winning toys, from 25 different companies were revealed this morning by the British Toy & Hobby Association, at the London Toy Fair.

Toy Fair is the UK’s only dedicated toy, game and hobby trade exhibition, playing host to more than 270 exhibitors launching thousands of new products.

The Toy Fair Best New Toy Awards are voted for by a panel of independent toy retailers as the 2016 Toy Fair products with the most potential to make a mark on retail throughout the year and beyond.

The products include toys to such as the Star Monsters, Pocket Friends priced at £1.00 (Esdevium) and StikBot at £3.00 (Brainstorm) through to the bigger budget purchases for special occasions, like the Scalextric Track day, priced at £199.99 (Hornby) and City Airport - £79.99 (LEGO) Since its launch in 2009, more than 200 toys have received the prestigious Best New Toys Award.

Some of this year's winning products are still under wraps or can only be seen as preliminary prototypes at the Toy Fair. Over the last eight years, the awards have reflected a number of emerging trends and landmarks in the toy industry, from the birth of app toys and the increased influence of technology to the growth of licensed toys and continued strength of construction toys.  

“Once again, we are delighted to be able to showcase the winners at Toy Fair” commented Natasha Crookes, British Toy and Hobby Association. “It’s fantastic to see such a diverse range of products on offer this year - for every budget and play experience. More than 50,000 new toys enter the market each year that need to excite parents and children alike.

"This year’s winners once again highlight the innovation and creativity of the UK toy industry”.

CATEGORY COMPANY PRODUCT NAME RRP STAND NUMBER
ACTION TOYS Jazwares Danger Mouse- Mark IV Danger Car £14.99 D99
  Character Stretch Armstrong £19.99 E119
  Vivid Supersize Thunderbird 3 Playset £49.99 B70
CONSTRUCTION & BUILDING SETS LEGO® NEXO KNIGHTS: Jestro’s Evil Monster £39.99 Gallery 550
  LEGO® City Airport £79.99 Gallery 550
  Revell GmbH Junior Kit £15.99 Gallery 100
HOBBIES & VEHICLES Hornby Hobbies Ltd Corgi Top Gun F-14A £19.99 D11
  Hornby Hobbies Ltd Scalextric Track Day £199.99 D11
  TOMY JCB 4220 FASTRAC TRACTOR £19.99 Gallery 520
DOLLS Arklu Ltd Gold Collection Stargzaer Lottie Doll £19.99 B135
  Flair Shopkins Shoppies Dolls £14.99 E39
OUTDOOR Wicked Wicked Mega Bounce XL £19.99 E100
  Vivid Harry Kane Volley Blaster £9.99 B70
  H. Grossman Speedy Scooter from Ozbozz £20.00 E49
POCKET MONEY Brainstorm Ltd StikBot £3.99 D2
  Esdevium Star Monsters, Pocket Friends From £1.00 E109
PLUSH Spin Master Popples Talk & Pop Plush £19.99 E131
  Rainbow Designs Whizzpopping BFG £19.99 E120
  Character Teletubbies 8 inch Talking Plush Toys £9.99 E119
INFANT & PRE-SCHOOL TOMY Freddie the Firefly Gym £29.99 Gallery 520
  Vtech Toot-Toot Splash Bath Island £21.99 Gallery 500
  Spin Master Paw Patrol Air Patroller £39.99 E131
CREATIVE Flair Cool Create 2 in 1 Sticker Magic £19.99 E39
  Interplay Lilypad Gardens £19.99 G10
  Character Pom Pom Wow! £29.99 E119
TECH TOYS Vivid PIXL £9.99 B70
  Wooky Entertainment i-loom £29.99 Gallery 180
GAMES & PUZZLES John Adams Soggy Doggy £19.99 G100
  John Adams Silly Sausage £19.99 G100
  Orchard Toys Where Do I Live? £9.50 B12
PLAYSETS Ravensburger My First Railway Battery Train Set from Brio £39.99 E140
  Epoch Sylvanian Families Boutique £39.99 B130
  Playmobil Pirate’s Combat Ship £49.99 Gallery 210
SPECIALITY TOYS Great Gizmos 4M Green Science Junk Yard Drummer £16.95 G20
  Eduk8 Worldwide Large Playmat Games £29.99 Gh42