TOY FAIR 2012: John Crane sponsors Britmums Live

Katie Roberts

By Katie Roberts

January 23rd 2012 at 11:03AM
TOY FAIR 2012: John Crane sponsors Britmums Live

Wooden toy firm links up with mummy blogger event.

On June 22nd and 23rd 2012, hundreds of Mummy bloggers will descend on London to learn about writing, SEO techniques and listen to keynote speakers such as Ruby Wax and Sarah Brown as part of the Britmums Live event. 

John Crane will be sponsoring two sessions at the show:
·         Beginning in blogging

·         How to write effectively about parenting

By attending Britmums, John Crane will secure valuable coverage on blogs and develop the relationships it already has with the blogging community. 

The company will host the two sessions by presenting attending bloggers with free gifts, and giving them a ‘call to action’ to help drive the company’s marketing plans.