TOY FAIR 2012: Bladez secures Star Wars licence

Lewis Tyler

By Lewis Tyler

January 20th 2012 at 2:30PM
TOY FAIR 2012: Bladez secures Star Wars licence

An inflatable remote controlled R2-D2 is set to star at Olympia.

Star Wars fans will get the chance to own their very own R2-D2 when Bladez Toyz launches its Star Wars Pump & Play range later this year.

Standing at 65cm tall, the R/C Jumbo Inflatable R2-D2 will make his debut at Toy Fair and is set to go to retail in autumn/winter for around £39.99.

Bladez managing director Iain Morgan told ToyNews that the Pump & Play R2' will be the toy maker's biggest product launch ever. He commented: "Initial interest is very strong and we would advise our retail partners who are looking to order to meet us at Toy Fair or Spring Fair to secure stock."

With Star Wars, Bladez Toyz makes only its second foray into licensing.

Morgan said: "We are extremely pleased to be working with The Licensing Company and Lucasfilm on the innovative Star Wars Pump & Play radio controlled inflatable brand.

"The range has mass appeal to both children and adults as the fun factor is huge, especially when combined with the cinematic release of Star Wars films in 3D."

R2-D2 will be the first product in the range with Darth Vader, a Stormtrooper and Yoda to be added later.

Bladez’ inflatable R/C toys are designed to withstand heavy knocks when performing stunts both indoors and outdoors, and incorporate a self righting system which returns the toy to its wheels if it falls over.

The droid can move forward, back, left and right and can perform 360-degree spins. The remote control comes with three different channels allowing up to three to be played with together. A foot pump is also included for inflating and deflating.

Morgan added: "As a company we always strive to be innovative in our approach to products and business strategy which has lead us to develop a whole new category within the crowded R/C market."

You can visit Bladez at Toy Fair stand Gallery 122 and at Spring Fair in Hall 3 stand 3H32.