Athlete visited the Golden Bear stand to reveal the full licensed collection.
400m Olympic medalist, Roger Black, appeared on the master toy licensee's stand, backing the new collection, which includes plush mascots, mascot collectables, mascot toys, special edition mascots and Team GB mascots (available from September).
Black commented: "The Olympic and Paralympic Games have the ability to inspire like no other event on the planet. The mascot plays an important role both for athletes and supporters as a way of getting behind your team and feeling part of the action.
"I'm delighted to join Golden Bear to launch the full range and as a former Olympic medalist to introduce Pride, the new Team GB mascot for the first time."