TOY FAIR 09: Sambro signs Pittilla PR

Katie Roberts

By Katie Roberts

January 29th 2009 at 11:09AM
TOY FAIR 09: Sambro signs Pittilla PR

Pittilla PR has been appointed to handle the forthcoming media campaign for TWF master licensee, Sambro International.

The company has already released the first wave of TWF characters to major retailers and with programming in place, the campaign is underway to generate brand awareness.

Nikki Samuels, chief executive of Sambro commented: "We have chosen Pittilla PR to spearhead our campaign as they have great experience in creating and publicising toy crazes and we know that TWF is going to be the craze for 2009."

Julie Pittilla, MD of Pittilla PR said: "Its great to be working with Sambro again and we are all really excited by TWF - it has all the hallmarks of a great high profile childrens product."