Tomy spends on Thomas

By Helen Jacobs

October 30th 2007 at 10:56AM
Tomy spends on Thomas

Firm to support product launch with TV campaign for the first time.

Tomy plans to extend its Thomas and Friends range next spring with the launch of Whistle & Go Thomas.

The firm will support the product’s introduction into the pre-school category with a  “heavyweight” TV campaign.

This follows the range’s sale growth of 21 per cent this year, according to NPD data.

Whistle & Go Thomas moves forward, stops and reverse at the sound of a whistle, allowing children to role-play a train driver.

Tina Saint, Tomy UK business head for Thomas & Friends said: “We have had a fantastic reaction from everyone that has seen Whistle & Go Thomas and we can’t wait for spring to arrive.

“This is the first time that we will have provided TV support for a Tomy Thomas & Friends pre-school toy over the spring period and we are confident of having a smash hit on our hands.”

Whistle & Go Thomas is expected to retail at £12.99.