Firm to support product launch with TV campaign for the first time.
Tomy plans to extend its Thomas and Friends range next spring with the launch of Whistle & Go Thomas.
The firm will support the product’s introduction into the pre-school category with a “heavyweight” TV campaign.
This follows the range’s sale growth of 21 per cent this year, according to NPD data.
Whistle & Go Thomas moves forward, stops and reverse at the sound of a whistle, allowing children to role-play a train driver.
Tina Saint, Tomy UK business head for Thomas & Friends said: “We have had a fantastic reaction from everyone that has seen Whistle & Go Thomas and we can’t wait for spring to arrive.
“This is the first time that we will have provided TV support for a Tomy Thomas & Friends pre-school toy over the spring period and we are confident of having a smash hit on our hands.”
Whistle & Go Thomas is expected to retail at £12.99.