The Mattel man replaces Christian Iverson of Lego as Toy Industries of Europe head.
Toy Industries of Europe, trade association for the European toy industry, has appointed Peter Broegger as its new chairman.
A Mattel employee since 1996, Broegger is currently working at Mattel as SVP general manager in the Central and Northern Europe, Middle East and Africa territories.
The Danish national has been TIE treasurer and a member of the board since 2007.
Speaking about his appointment, Broegger said: "I look forward to working closely with the members of TIE and our external stakeholders, further building on the foundation and outreach established by the organisation in recent years."
Broegger is also on the advisory board for Spielwarenmesse.