Thomas & Friends raises £1 million

Katie Roberts

By Katie Roberts

June 26th 2009 at 11:28AM
Thomas & Friends raises £1 million

Hit Entertainment has helped raise over £1 million for The National Autistic Society since 2001.

Hit Entertainment first collaborated with the NAS in 2001 after it granted the image rights of Thomas & Friends to the charity. 

Since then the NAS has worked closely with Hit on a number of different fundraising initiatives, including branded merchandise, cause-related marketing activities and community fundraising events.

Victoria Bushell, brand manager for Thomas & Friends at Hit Entertainment, said: “Thomas & Friends holds a very special place in the hearts of young children and their families. We are delighted to be working with the NAS who continue amazing work in reaching out and supporting families of children with autism.”

Earlier this month, the NAS launched the first national ‘Train Walk’ – a series of Thomas & Friends themed sponsored walks, which took place across the country. It is estimated that over 4,500 people will have taken part in over 150 walks.

As Hit and NAS achieve the one million pound mark, the NAS has also announced a further three-year renewal of the partnership.

NAS chief executive, Mark Lever said: “The National Autistic Society’s association with Hit Entertainment and the Thomas & Friends brand is a very special one and it remains one of our most successful partnerships.

“We are delighted that the support of Thomas & Friends continues to help us make a difference to the over half a million people affected by autism in the UK today.”