Character Options' Soundmoovz and Laser X products were showcased, along with Sphero's licensed range.
Holly Willoughby and Phillip Schofield put toys in the spotlight on yesterday's edition of This Morning with a showcase of the top gadgets for Christmas featuring appearances from two of Character Options' headline products Laser X and SoundMoovz.
The segment saw Holly and Philip clash in a Laser X battle, after having first put SoundMoovz to the test with a drum roll from fellow presenter Steve Wilson, followed by some eclectic beats by the stars themselves.
“We were very lucky to be there on set to watch the feature live; they demonstrated the products exceptionally well and were genuinely excited by them both," commented Mark Hunt, marketing manager at Character Options.
"It was great to see Holly and Phil in action and they seemed to be having great fun with everything they were shown. Both products have great satisfaction out of the box with instant play which was clear for all to see.”
Other products on display included Sphero RC range with products including Lightning McQueen from Cars 3 and R2D2 from the Star Wars franchise.
View the full clip here.