Hatchimals, LEGO, Teddy Ruxpin and Fingerlings are just some of the toys to top the listing.
The Toy Insider has detailed its expert picks for the best kids’ toys and tech for its 12th annual gift guide.
Three lists are included in the guide; the Hot 20 (the most wished-for items of the year), Top Tech 12 (featuring AI, AR and VR) and STEM 10.
L.O.L. Surprise! Tots, Fingerlings, Hatchimals, LEGO Star Wars First Order Star Destroyer, Barbie Fundamental Chemistry Set, FurReal Roarin' Tyler, The Playful Tiger and Teddy Ruxpin are just some of the 42 toys to star in the listing.
"Our team of experts spent the whole year searching for 'the next Hatchimals,' reviewing and playing with thousands of toys from manufacturers large and small," said Laurie Schacht, chief toy officer at The Toy Insider.
"There's nothing like seeing a child's amazement when they open their holiday gifts, and we're confident that the toys found in our holiday gift guide will deliver big wows and huge smiles. At The Toy Insider, we know play."
The Toy Insider's 2017 holiday gift guide will appear in the November issue of Family Circle magazine, which will hit newsstands on October 10th.