The Avengers 'breathing new life' into action figures

Lewis Tyler

By Lewis Tyler

May 21st 2012 at 11:45AM
The Avengers 'breathing new life' into action figures

Tesco buyer says the Hasbro figures have been a hit in the toy aisles.

With The Avengers taking over $1 billion at the worldwide box office, its no surprise to hear that the film's licensed product has also been a success.

The action figures, made by Hasbro, have been singled out for special praise by Tesco buying manager Phil Markham.

He told The Grocer: “Avengers has started strongly for us, breathing new life into the action figures market.”

Click here to see full analysis on the boys market, including action figures, from the April issue of ToyNews.

[Source: The Grocer]