Cartoon Network launches Alien World Record challenge across UK shopping centres.

Celebrity mum Stacey Solomon is fronting a Cartoon Network campaign that encourages kids to build a giant Ben 10 alien out of plastic bricks.

It's part of an attempt to break the Guiness World Record for the number of participants building such a sculpture.

Cartoon Network kicked off a major new promotion this week involving its Ben 10 brand. Bloxx is one of ten new featured aliens in the next instalment of the TV series, Ben 10: Omniverse. It will also feature in Bandai's toy line, which is launching this month.

The Alien World Record challenge runs through the summer holidays, visiting nine UK shopping centres.

Read the full story on Licensing.biz.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.