‘Infringers can damage our business by flooding the market with inferior products, but more importantly, they also hurt consumers who have come to rely on the quality of our products,’ says Spin Master’s Chris Harrs.
Spin Master has filed a civil proceeding against Chinese manufacturer, Dongguan Moral Region Co Ltd, for an alleged patent infringement against its Hatchimals toy.
The toy firm already has a utility patent issued in the United States covering the technology inside Hatchimals, as well as patent applications pending in the European Patent Office, Canada and other major territories.
"Following the launch on October 7th, 2016, Hatchimals became a global success and continue to resonate with children worldwide," said Ben Gadbois, COO and global president at Spin Master Ltd.
"We are proud of Hatchimals' global achievements and will continue to protect our interests and investments to ensure our ongoing success. It is also important that we raise awareness of these infringing products, not just for our company, but to protect our importers, distributors and the public who value the investments we make in research and development to create revolutionary new play patterns that put us at the leading edge of fun."
Chris Harrs, general counsel for Spin Master Ltd, added: “Infringers can damage our business by flooding the market with inferior products, but more importantly, they also hurt consumers who have come to rely on the quality of our products.
"Spin Master will continue to enforce its rights in the courts and work diligently with Customs and Border protection organisations throughout the world to enforce our intellectual property rights."