The firm is expanding its toy portfolio across China with the help of the retailer.
Spin Master is strengthening its partnership with retailer, Alibaba, in a bid to expand its portfolio of brands in China.
Global president and COO Ben Gadbois and several Spin Master execs recently travelled to Shanghai to meet with teams from Alibaba and its online marketplace, Tmall, to develop its offering in China.
"We were delighted to have the Spin Master executive team visit us in China to meet directly with the Alibaba Tmall Group," said Andy Du Hong, general manager of Tmall, mum and child category.
"We laid down a solid foundation that will help develop an even deeper relationship, and we look forward to seeing more of Spin Master's innovative products launching on Tmall in the very near future.”
Plus, the global toy firm has launched its Hatchimals and PAW Patrol brands in China, the world’s largest toy market.
Gadbois added: "The market outside of North America represents approximately 70 per cent of global toy industry sales.
"One of our four key growth strategies is to continue to increase International sales by opening new markets, leveraging our current geographic footprint though new channels of distribution, increasing sales with our existing distributors and opening new Spin Master offices."