Exclusive deal with see firm distribute Roxx in Europe.
The agreement will include France, Italy, Belgium, Germany/Austria, Switzerland, Holland and the United Kingdom. The hot, new collectable is expected to hit retail shelves in the first quarter of 2013.
“This is a terrific opportunity for TCG,” said Michael Albert, partner, TCG. “Spin Master is a global leader in the toy industry and has had tremendous success with many award-winning brands over the years. We are thrilled to partner with Spin Master for ROXX™ distribution throughout Europe.”
Albert successfully introduced POG in Canada in the early 1990s, where sales skyrocketed to over $50 million in less than two years, thus creating the catalyst for its success in the US.
"From trading cards to action figures, collecting is a proven play pattern and can often bring a brand to evergreen status. With unique designs, limited editions, cool accessories and an online component, Roxx takes collecting to a whole new level. Today’s kids are going to flip when they see Roxx."
Roxx, the newest collectable, tradeable, playable, head-to-head competitive game of skill, features edgy game pieces targeted at school-age and tween boys, who play to win through two levels of play.
Debbie Nicholson, senior director new business development, Spin Master, commented: "We are very excited to partner with TCG. TCG has created a very cool, hip product with Roxx. The Roxx brand and its features play into everything that is Spin Master."
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.