Firm continues to expand its international sales network with new subsidiary in China.
Isaac Meng has been appointed as general manager of Spielwarenmesse Shanghai, which will coordinate marketing of the firm in the territory and organise Chinese participation in the fair programme.
China provides the largest number of international exhibitors at the Nuremberg Toy Fair and the Shanghai subsidiary has been set up to expand the service for these firms.
The new team will also make it easier for Chinese companies to obtain direct access to the fair and marketing services of Spielwarenmesse, with expansion of service in Chinese and a greater understanding of the market.
The new office is the contact for companies wanting to exhibit on their own stand or in the Best of China Pavillion at Nuremberg.