Opening on May 19th, the Longton toy shop will be the specialist's 59th store.
Smyths Toys Superstores has annoucned it will be opening a new toy superstore in May at the Phoenix Retail Park, Longton, Baths Road, Stoke on Trent.
Smyths Toys Superstores will take over a new trading unit with an area of approximately 15,000 square foot.
The retailer expects to create more than 30 jobs in the area, with further job creation expected towards the latter half of 2012.
Smyths Toys Superstores spokesman, Rob Guckian, said: “Smyths Toys Superstores are delighted to announce the opening of a new store in Stoke on Trent. We look forward to offering the people here the best range and quality of products, all available at the most competitive prices.
“Opening a new store in Stoke on Trent is a great opportunity and is also sure to provide some fantastic employment opportunities to the local community.”
Smyths currently has 58 stores, six of which are in Northern Ireland, 22 in the Republic of Ireland and 30 in the UK. Longton will represent the 59th store opening and 31st in the UK. The retailer employs over 1,500 people.
The new store will officially open on May 19th, 2012, at the Phoenix Retail Park, Longton, Baths Road, Stoke on Trent, ST3 2JB.