"Retail frenzy" predicted for new figures; Indies who pre-order are guaranteed stock.
The biggest toy craze of the past 12 months is ready to rock toy retail all over again.
In a matter of weeks, Activision’s multi-million pound property Skylanders will get a fresh shot in the arm with a brand new Giants video game and collectable toys.
And distributor The In Thing reckons an impending “retail frenzy” will help it generate more sales in a single week than it managed during its record two-month period in October and November last year.
“This should give you an indication of my huge expectations regarding the Skylanders Giants launch,” The In Thing MD Paul Jackson told ToyNews.
“I anticipate a frenzy of retail activity at launch. With Giants launching just nine weeks prior to Christmas, coinciding with a massive TV and PR campaign, there is no doubt the Giants figures will be in huge demand.”
Jackson is so confident of success he’s guaranteeing Giants stock for indies who pre-order in advance of the line’s October 19th UK launch.
“We are currently guaranteeing Giants stock for any pre-orders received,” he added. “The closer we get to the launch date, things may change, so I recommend retailers who want to be involved from day one to place pre-orders with my team.”
The In Thing will be supplying toy and gift retailers with Giants figures, starter packs, back packs, wallets, badges, bags, stickers and more. CentreSoft will supply games stores and national chains.
The In Thing: 0845 365 3030
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.