Sesame Workshop names Mattel master toy partner for Sesame Street's Latin American relaunch

Robert Hutchins

By Robert Hutchins

November 13th 2017 at 9:22PM
UPDATED November 13th 2017 at 9:24PM
Sesame Workshop names Mattel master toy partner for Sesame Street's Latin American relaunch

As part of the new licensing agreement, the residents of Sesame Street will be featutred in Mattel’s Mega Bloks-branded pre-school construction sets across the US, Canada and Latin America.

Sesame Workshop has named Mattel its master toy licensee across Latin America as the firm relaunches Seasame Street across the region as Sesamo.

As part of the new licensing agreement, the residents of Sesame Street will be featutred in Mattel’s Mega Bloks-branded pre-school construction sets across the US, Canada and Latin America.

Mattel’s comprehensive line of toys for Latin America will feature Elmo, Cookie Monster and Abby Cadabby while for the first time in the region, Bert and Ernie will also have leading roles.

The line will be available in the region from May 2018 with products ranging from plastic figurines to innovative feature plush.

“Mattel has made a strong commitment to Sesamo in designing a robust Latin-focused line,” said Steve Youngwood, COO, Sesame Workshop.

“We’re also thrilled to work with Mega Bloks in North America and Latin America to create construction set toys that spark kids’ imaginations and encourage creative play.

“This collaboration will strengthen our offerings and help us fulfil our mission of helping kids grow smarter, stronger and kinder.”

Jason Horowitz, SVP & GM, entertainment partnerships for Mattel, added: “We are thrilled to again be working with one of the most powerful preschool properties in the world.

“As a company that values learning and development through play, we look forward to bringing these amazing characters to life in Latin America, as well as construction in the Americas.”

The rebranded Sesamo has launched new seasons in both Spanish and Portuguese on key networks such as Mexico’s Televisa, Colombia’s Senal Colombia and Brazil’s Gloob, TV Cultura and TV Brasil.

Sesamo can be found on Netflix, Playkids and YouTube.