Leonard will be responsible for the development of a new licensing and marketing strategy for the business.
PMS International Group has appointed Ruth Leonard as the firm's new head of brand and licensing.
Leonard will be responsible for the marketing of existing licences and the development of a new licensing and marketing strategy for the business, working with Steve Beverley, head of licensing product, and John Costi-Mouyia, export business development manager.
Leonard joins from Carte Blanche Greetings, where she was director of marketing and business development, overseeing marketing activity of the company’s flagship Me to You brand. Prior to this, Leonard was entertainment marketing director at Topps Europe, working across a portfolio of entertainment, character and media brands.
"I am so excited to get my teeth into such a wonderful role, the opportunity at PMS International is staggering, offering a world of opportunity with such vast capabilities across design, development and distribution," said Leonard.
"I’m looking forward to developing a stronger licensed portfolio, harnessing our expertise and re-energising our licensing division."
Steve Beverley added: "This is a strategic role for our business, as we want to further invest in marketing and shaping the global growth of our licensing and GOSH! Designs division.
"For the last 40 years we have built an industry reputation for quality and service and it is time to consolidate and deploy our wealth of expertise within our licensing division with a new dedicated team."