Roobarb and Custard to be made into soft toys

Lewis Tyler

By Lewis Tyler

May 1st 2012 at 11:01AM
Roobarb and Custard to be made into soft toys

Brazier & Co signs a plush licence for the animated cat and dog.

Roobarb and Custard - the famous animated cat and dog from the '70s - are set to be made into a range of soft toys for retail including large plush, beanies and clippers.

The deal was brokered by licensing agent Bulldog. MD Rob Corney, said: “The brand is perfect for plush as the characters are instantly recognisable and will really stand out on-shelf, so we expect product to perform very well at retail.”

Licensing.biz has the full news.