The latest magazine is now available to read online, so put your feet up and find out the latest news and views.
In the May issue of ToyNews, we ask if an appearance on a top TV show is the most valuable form of toy PR.
In addition, we ask some key industry execs what they think of the toy rental firms which have sprung up and what affect they could have on the business.
If you're heading to the Toymaster show at The Majestic in Harrogate on May 22nd to 24th, you need to read our ten-page special, featuring commentary from both independent retailers and suppliers about why they find the show so valuable.
We also have an exclusive interview with Wendy Hill, Mattel's senior marketing manager for infant and pre-school and speak to Norwegian licensor CreaCon about how City of Friends is expanding in the UK.
Sector guides are pre-school, dolls and action vehicles.
All of this, plus exclusive NPD data and commentary, regular columnists Steve Reece and David Smith, plus consumer insights from Dubit and users of Mumsnet and Facebook.
To read the issue online now, simply click here.