This month, we speak to the head of Mattel's new content creation division, Mattel Creations, about the latest developments for the blossoming studio.
The August issue of ToyNews is now available to read online and on your iPad, here.
This month, we speak to the head of Mattel's new content creation division, Mattel Creations, about the latest developments at the blossoming studio, including new TV ventures for Barbie, American Girl and Thomas & Friends.
Elsewhere, with Disney Infinity no more, Robert Hutchins takes a look at what the future of toys-to-life looks like for the likes of Skylanders, LEGO Dimensions, Anki and Beasts of Balance.
All this, plus an Anatomy of a Blockbuster focus on Stretch Armstrong, a review of this year's Las Vegas Licensing Expo, a raft of exclusive news as well as sector guides focusing on Autumn Fair, the 'girls' market, musical toys and the plush sector.
As always, no issue of ToyNews would be complete without its line up of regular columns and opinion pieces and this month is no different with contributions from NPD, Generation Media, Jon Salisbury and Richard Heayes.
Click here to enjoy your August issue of ToyNews.