Read the April issue of ToyNews now

Samantha Loveday

By Samantha Loveday

April 2nd 2012 at 11:11AM
Read the April issue of ToyNews now

Special four-cover execution introduces Team Hot Wheels stars; Digital edition sponsored by iPieces.

The April issue of ToyNews is hitting desks now – featuring four different Hot Wheels front covers, as part of Mattel's heavyweight marketing campaign to build awareness for the property.

Each cover features either Team Red, Team Blue, Team Yellow or Team Green, the stars which make up Team Hot Wheels. Plus, inside the issue get the lowdown on the full PR and marketing campaign for Hot Wheels, as well as further details on a year-long sponsorship with UK cinema chain Odeon.

In addition, we have an exclusive interview with the new president of Bandai UK, Tatsuya Moromugi, take a look at the emergence of a new wave of Android children's tablets and a complete run through of the kids' print media sector.

Vogue International tells us why it is targeting the toy market, while Disney animator Glen Keane exclusively talks to us about his work.

We also welcome David Smith from Toy Talk as a new columnist.

Sector guides are on the boys market and games and puzzles.

All of this, plus exclusive NPD data and commentary, plus consumer insights from Dubit and users of Mumsnet and Facebook.

The digital edition of the magazine is sponsored by Jumbo and iPieces. The ToyNews iPhone news app and the iPad app are also sponsored by iPieces.

To read the April issue of ToyNews now, simply click here.