Prominent launches toys and games push for David Hasselhoff

Billy Langsworthy

By Billy Langsworthy

November 10th 2016 at 11:15AM
UPDATED November 10th 2016 at 12:05PM
Prominent launches toys and games push for David Hasselhoff

“I am excited to partner with Prominent Brand + Talent to extend my personal brand into new channels and markets”, said ‘The Hoff’.

Prominent Brand + Talent is on the lookout for partners to launch David Hasselhoff toys and games.

Hasselhoff, the star of Knight Rider and Baywatch, signed an exclusive worldwide branding and licensing representation agreement with the firm last month, and Prominent aims to extend the David Hasselhoff brand into a raft of categories.

“David Hasselhoff continues to discover legions of new, young fans by appearing in projects like The SpongeBob SquarePants Movie, Baywatch (2017) and Call of Duty: Infinite Warfare - it’s rare to find a star with international appeal who can bridge a generation or more,” Michael Catalano, co-founder and principal at Prominent Brand + Talent, told ToyNews.

“With this global licensing effort, Prominent Brand + Talent will engineer an exciting line of products across a wide range of categories including toys, games, apparel, fitness, electronics, automotive and more, that will appeal to Hasselhoff’s long time and new found fans.”

‘The Hoff’ has previously starred in promotional campaigns for the likes of Hot Wheels and PlayStation, and has been given the action figure treatment in the past for Knight Rider and Baywatch toys, but this licensing programme will be the first time David Hasselhoff-branded toys and games will be launched to retail.

“I am excited to partner with Prominent Brand + Talent to extend my reach and my personal brand into new channels and markets,” added Hasselhoff.

“I am approached all the time and asked to review licensed product opportunities and by working with Prominent Brand + Talent, I can now do that in a more strategic and professional way.”